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Supermercados Llaneza was a supermarket industry pioneer in Latin America that inaugurated La Estrella Argentina, the first self-service market of the region in 1951, in Mar del Plata, Argentina. Its founders were Silvino Llaneza Gonzalez and Bernardino Brasas, Spanish immigrants who also founded the Camara Argentina de Supermercados (Argentine Chamber of Supermarkets). The company had three branches when Silvino Llaneza died and his sons Silvino Coco Llaneza and Bernardino Mac Llaneza took care of the company while still very young. They expanded the chain to 54 branches and 3,000 employees, creating an economic group, Silvino Llaneza e hijos, with several companies that supplied their stores. With geographical coverage from Buenos Aires to La Plata, the company was for decades a leader south of Greater Buenos Aires. For marketing reasons they changed the name of the stores to Llaneza Supermarkets, then El Mas Gauchito with the slogan "the price tamer", and, finally, Sumo Supermarkets with the slogan "round counts." In the 90's had a great process of expansion getting two significant properties of the Coop Hogar Obrero: A hypermarket on the main avenue of the city of Quilmes and the Spinetto Shopping in Buenos Aires, in addition to hundreds of retails stores in this property that at its center had an hypermarket. ==See also== * List of supermarket chains in South America 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Supermercados Llaneza」の詳細全文を読む スポンサード リンク
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